Mackie's sees double-digit UK growth from scooping up new buyers - Mackie’s of Scotland
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Mackie’s sees double-digit UK growth from scooping up new buyers

In defiance of challenging market and weather conditions, Mackie’s has seen a 22% increase in market share over the past year (Kantar Worldpanel, volume share of market, 52 w/e October 24).

This significant growth can be attributed to our increased distribution in major retailers like Morrisons, Tesco, Sainsbury’s, and Co-op, coupled with a robust marketing campaign. As a result, 450,000 new buyers have chosen Mackie’s, with 7.9% of UK households purchasing their products over the past year which a record high for the company – and the fifth highest of all ice cream companies in the UK.

Will Dixon, our Head of Sales, expressed his delight at the company’s success:

“Our strategic focus on expanding our presence south of the border is yielding impressive results despite a relatively wet and cold summer.  

“As we look ahead to winter, I’m pleased to report on further new listings. Morrisons have just added two litre Traditional Mackie’s ice-cream and our popular Honeycomb variant to an additional 314 stores across the country, increasing our overall Morrisons distribution by 18%. 

“Similarly, Sainsbury’s have recently rolled out one litre Traditional into many of its smaller Sainsbury’s Local stores, taking us to near 1000 Sainsbury’s stores in the UK; ensuring our ice cream is even more accessible to consumers south of the border. 

“We are delighted to see the wider range of flavours available across the UK help to bring new consumers to the brand, while also having a halo-effect and boosting the rate of sale of our best-selling Traditional flavour.” 

Will added: “While this is very positive news, we do need to remain cognisant as a business of changing market conditions and keep a sharp eye on the continuing rise of raw ingredient costs.  

“We remain dedicated to being one of the UK’s most competitive premium ice-cream brands, offering our high quality products at an affordable price for our consumers.” 

Will Dixon – Head of Sales at Mackie’s of Scotland