Mackie’s Tops £20m in Ice Cream Sales

For the first time, we’ve hit £20m in ice cream sales over the latest financial year. Ambitious growth south of the border, which has increased our market share, has seen us hit this milestone, having doubled our ice cream sales in 10 years.

In reaching this landmark figure, last year we sold over 13.3 million litres of ice cream – that’s enough to fill more than five Olympic swimming pools! This has all been made possible by our continued investment into our production facilities and workforce, and bolstered by an increase of product listings in England and Wales.

Our strong sales figures last year were underpinned by an 11% annual increase in our market penetration across the whole of the UK. This increase is tied to our successes in landing nationwide spots in major retailers for our second most popular flavour, Honeycomb, which is now across the UK in Sainsbury’s, Waitrose and Morrisons. The expansion of choice beyond Traditional to the rest of the UK has proved popular with the nation’s ice cream consumers, reflected in strong sales growth for us.

Another reason for our strong sales rise in recent years has been our trying to swallow the majority of the industry’s rising costs in an effort to keep our prices as close as we can to those from before the cost-of-living crisis.

Stuart our Managing Director commented that: “Our recent sales success is a reflection of our team’s hard work and considered, responsible decision-making.

“While the cost-of-living crisis has pushed up the prices for our raw materials, we’ve taken every effort to limit price rises that are passed onto our customers, which has been reflected in reduced profits.

“However, our increase in both sales and market share demonstrates that consumers reward companies like Mackie’s for leaving more in their pocket without compromising product flavour, sustainability, or quality.

“We’re thrilled to have returned such an impressive increase in our sales during a difficult period for the sector. The key for us now is to continue to grow our reach while ensuring our new customers become long term advocates for us, as the economy settles.”

The growth has seen Mackie’s add half a million customers across England, Wales, and Northern Ireland to our significant existing share in Scotland, where we occupy 21% of the ice cream market.