Waitrose Listing for Honeycomb

Our much loved and ever popular Honeycomb ice cream has now become even more widely available across the UK as Waitrose has begun stocking it alongside Traditional.

From June, 245 Waitrose outlets will bring our Honeycomb closer than ever for many Mackie’s fans, particularly those south of the border.

The deal follows last year’s milestone UK-wide listing with Sainsbury’s which saw Honeycomb, already readily available in Scotland, extend its reach significantly throughout England and Wales. This has helped to make it one of our biggest growing lines, alongside Strawberry Swirl.

To create the flavour, Louise & Dierdre in the Sweetie Kitchen hand-make all the honeycomb puff candy in traditional copper pots, before breaking it up into small pieces. The little molten pieces are then swirled through our real dairy ice cream, which is all made on the family farm using fresh milk and cream.

Lyndsay Mackay, our Senior National Account Manager, is excited about the deal, which will help create new Mackie’s fans south of the border, as well as pleasing many existing fans who have not easily been able to get their hands on Honeycomb until now.

She said: “The success of our Traditional real dairy ice cream over the past three decades has been brilliant. Our Scottish consumers have long been able to enjoy our wide range of fantastic flavours, and we’re so excited about this new listing giving consumers in England and Wales an opportunity to discover more of Mackie’s.

“That change is now well underway. This Waitrose listing for Honeycomb comes after last year’s similar listing with Sainsbury’s, making our Honeycomb easier than ever for consumers to get their hands on it across Great Britain.

“It’s no surprise to us that with this increased availability the flavour is really taking off. It’s that moment of luxury and proper quality at a price point that we are working very hard to keep as affordable as possible.”

To get your hands on our Honeycomb ice cream, visit Waitrose outlets from mid-June 2023.